Why We Created Focus Flow

Focus and productivity have always been a challenge for our founder, Mitch. In a world driven by instant dopamine hits from phones, social media, and non-stop notifications, staying present and locked into deep work felt almost impossible.

Mitch struggled with the same distractions that many of us face—constant screen time, restless energy, and the feeling of never being fully engaged in the moment. While many solutions, like app blockers and digital detoxes, exist, they all had one flaw: they were still tied to the very thing causing the problem—the phone.

That’s when Mitch set out to create a simple, effective, and completely offline tool designed to regain control over focus, reduce anxiety, and enhance productivity. The MindGrip Roller was born from this mission—an elegant, pocket-sized tool engineered to channel restless energy into a satisfying, silent rolling motion, helping users stay grounded and in the zone.

At FocusFlow, we believe that focus isn’t something you’re born with—it’s something you train. Our goal is to help people take control of their attention and create a more mindful, productive life—one roll at a time.